Cookie Policy

What are cookies?

Cookies are small text files that are stored on your device when you visit our website [Website Name]. These cookies help remember your settings and preferences to improve your user experience and optimize our site’s performance.

What do we use cookies for?

At [Website Name], we use cookies to:

• Improve your browsing experience and offer you content tailored to your interests.
• Analyze website traffic and understand how users interact with our pages.
• Provide personalized features, such as remembering your language preferences or keeping you logged in.

Types of cookies we use

1. Necessary Cookies

These cookies are essential for the operation of [Website Name]. Without them, the site may not function properly. These cookies are fundamental to a good user experience, as they ensure that the site functions correctly and responds appropriately to user actions. They cannot be disabled in our systems.

Examplesof Common Necessary Cookies

1. Session Cookies:
   • Purpose: They keep the user’s session active while browsing the site. They are deleted when the user closes the browser.

     Example: PHPSESSID on PHP sites, which stores the session identifier.

     Security and Authentication Cookies:

     Purpose: They allow users to log in and browse the site securely. They verify that the user is authenticated and prevent malicious attacks (such as Cross-Site Request Forgery or CSRF).

     Example: auth_token or csrf_token, which ensure that the user’s actions are valid and secure.

     Privacy Preference Cookies:

     Purpose: They store the user’s consent preferences for non-essential cookies, such as analytics or advertising cookies, and allow the site to remember these settings on future visits.

     Example: cookie_consent or cookie_preference, which store the user’s choice of accepted or rejected cookies.

     Load Balancing Cookies Balancing):

     • Purpose: They distribute user requests across multiple servers to maintain site performance and availability. These cookies help maintain the session on the same server while browsing.
     • Example: BIGipServerPOOL or AWSALB, used by services like AWS and other load balancing systems.
   • Language and Region Preference Cookies:
     • Purpose: Save the user’s language or region preferences to display the appropriate content.
     • Example: lang or locale, which remember the user’s preferred language or regional settings.
   • Shopping Cart Cookies (on e-commerce sites):
     • Purpose: In online stores, they allow selected products to remain in the cart while the user browses or changes pages.
   • Example: cart_id, which identifies the user’s shopping cart.

Key Characteristics of Necessary Cookies

• No user consent required: As these cookies are essential for the functionality of the site, they do not require prior consent to be used, although their existence must be stated in the cookie policy.
• Not persistent (generally): Many essential cookies (such as session cookies) are deleted when the user closes the browser.
• Limitation on data collection: As they are fundamental, they should not collect any additional information beyond what is strictly necessary for authentication, security, and user preferences.

2. Performance Cookies

These cookies allow us to collect information about the performance of our site, helping us to improve functionality and the browsing experience. All information collected is anonymous. These cookies are an excellent tool for improving the user experience and optimizing the site according to the needs and behavior of visitors.

Examples of performance cookies:

Google Analytics:

• Purpose: Collects data on the number of visits, page views, time spent on the site, and user navigation path.
• Examples of cookies:
  • _ga: Used to distinguish users and lasts for 2 years.
  • _gid: Also used to distinguish users, but expires in 24 hours.
  • _gat: Used to limit the request rate and expires in 1 minute.

Hotjar:

• Purpose: Allows for heatmaps and session recordings to observe user interaction.
• Examples of Cookies:
  • _hjIncludedInSample: Determines if the user is included in the sample used to generate conversion funnels and heatmaps.
  • _hjAbsoluteSessionInProgress: Used to detect a user’s first page view session. Expires in 30 minutes.

Features of Performance Cookies

• Anonymous Data: These cookies do not collect personally identifiable information; they typically collect aggregated data to improve the site.
• Valuable Information for Optimization: The data obtained helps improve website functionality, identify performance issues, and evaluate the success of specific content.
• Consent Required: Most of these cookies require user consent in compliance with the GDPR.

3. Functionality Cookies

Functionality cookies allow us to remember your preferences and settings to provide you with a personalized experience. These cookies offer a more integrated experience by remembering important details that can improve user satisfaction and personalization.

Common Examples of Functionality Cookies

1. Language Preference Cookies:
   • Purpose: Remember the user’s preferred language so that the site is always displayed in that language.
   • Cookie Example:
     • lang: Stores the selected language and expires when the browser is closed or after a predetermined period.
2. Geographic Location Cookies:
   • Purpose: Adapt content based on the user’s region or country, displaying relevant information such as local currency or events.
   • Cookie Example:
     • geoLocation: Identifies the user’s approximate location and is updated upon visiting the site. Expires after a certain time, such as 30 days.
3. User Session Cookies:
   • Purpose: Maintain user settings while browsing, such as site theme (dark or light) or display preferences.
   • Example of a cookie:
     • themePreference: Saves the theme preference (light or dark) selected by the user. Expires after several months to remember the preference on future visits.
4. E-commerce Shopping Cart Cookies:
   • Purpose: Stores the products the user has added to the cart, even if they leave the site or change pages.
   • Example cookie:
     • cartItems: Stores the identifiers of the products in the cart. Expires when the user completes the purchase or after a period of inactivity.
     • Login Cookies:
       • Purpose: Keeps the user logged in when navigating between different pages, allowing seamless access.
       • Example cookie:
         • userLoggedIn: Stores the user’s login state to prevent them from having to log in again on each page. Expires after a period of inactivity or upon logging out.
     • Content Preference Cookies (e.g., Wishlist):
       • Purpose: Allows the user to create a wishlist and save content they would like to review later.
       • Example Cookie:
         • wishlist: Saves products or content marked as favorites by the user. Expires after a certain time, such as 30 days.
     • Video Playback Settings Cookies:
       • Purpose: Save the user’s playback preferences, such as volume or video quality.
       • Example Cookie:
         • volumeSetting: Stores the user’s preferred volume level in embedded video players. It may expire when you close your browser or after several months.

Features of Functionality Cookies

• Enhance user experience: They help personalize interaction and remember previous settings.
• Not essential, but recommended: They do not affect the basic operation of the site, but make browsing more convenient and personalized.
• May require consent: Although their impact on privacy is less than that of advertising cookies, in some cases they require consent to comply with privacy regulations.

4. Advertising and Marketing Cookies

These cookies collect information about your interests and show you relevant ads on other websites. You can disable them if you do not want to receive interest-based advertising.

Common Examples of Advertising and Marketing Cookies
HubSpot CRM Cookies

1. hubspotutk:
   • Purpose: Identifies visitors and tracks their sessions. Helps HubSpot associate website visits and actions with contacts in the CRM.
   • Duration: 13 months.
2. __hssc:
   • Purpose: Tracks user sessions. Used to determine whether HubSpot should increment the session number and timestamps in the __hstc cookie.

     Duration: 30 minutes.

     __hssrc:

     Purpose: Determines if the user has restarted their browser. HubSpot sets this cookie each time the session cookie loads to check if the visitor is in a new session.

   • Duration: Expires at the end of the browser session.
3. __hstc:
   • Purpose: This is HubSpot’s primary tracking cookie for users and contains the domain, the timestamp of the first visit, the last visit, the current visit, and the number of sessions.
   • Duration: 13 months.

Other Advertising and Marketing Cookies

1. _fbp(Facebook Pixel):
   • Purpose: Identifies visitors to show them personalized ads on Facebook and its networks.
2. Duration: 90 days.
3. _gcl_au(Google Ads):
   • Purpose: Used by Google AdSense to experiment with advertising efficiency on websites that use its services.
   • Duration: 90 days.
4. _uetmsclkid(Microsoft Advertising):
   • Purpose: Used to store a click ID that tracks the behavior of users who arrived via a Microsoft Advertising (Bing Ads) ad.
   • Duration: 90 days.
5. IDE(Google DoubleClick):
   • Purpose: Used by Google to show personalized ads based on previous visits to this site and other sites on the internet.
   • Duration: 13 months.

Characteristics of Advertising and Marketing Cookies

• Cross-site tracking: These cookies can track the user across multiple websites, allowing personalized ads to be displayed on third-party networks.
• Advanced personalization: They facilitate the creation of personalized campaigns on specific channels and in emails, based on the user’s previous interactions.
• Mandatory consent: Due to their level of tracking, they require explicit user consent in accordance with the GDPR.

How to manage cookies?

You can accept, reject, or configure your cookie preferences when accessing our website via the cookie pop-up that will appear on your first visit. You can also change your preferences at any time from the “[Cookie Preferences]” section on our site.

Additionally, you can manage your cookies directly from your browser. Below you will find links to specific instructions for setting cookies in the most common browsers:

• Google Chrome
• Safari
• Mozilla Firefox
• Microsoft Edge

Note: If you decide to disable some cookies, Certain site features may not be available.

Changes to our Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically to stay informed about how we use cookies on [Website Name].

Contact Us

If you have any questions or comments about our Cookie Policy, you can contact us at [contact email address] or at [company physical address].